A social media campaign for 25 markets, including CEE, Nordics and Canada. Starting with letter from AI to humans in teaser form, through full social media ecosystem to reveal from AI, which shows Mate features.
During the Mate series launch, powered by AI, we struggle with intense discussion about AI. We had to face consumer’s fear of the unknown We decided to establish Mate as the ultimate life enhancer with our “Dear human” campaign. Proving that AI is here not to take our place, nor to fight with us. It is here to let us be more human.