We created a music video you can’t watch alone! Made for friends connected to Messenger. The more phones, the more they can discover! Those who matched 6 phones, got exclusive digital offer for 2forU .
There are 2 most universal values for young folks: relationships and music. We matched them- just like food items in McDonald’s 2forU - and developed a relevant visual world that can be seen and shared on mobile screens.
287K unique users; 765K app visits with 2,7 average number of visits per users- the average length of session was about 3 minutes. Brand image indicators like ““Brand for someone like me”, “Enjoyable experience” and “Brand that addresses my needs” among people aged 16-19 grew significantly.