First TVC spot launching “No Nonsense” platform on polish market.
As part of the new communication platform "No Nonsense in T-Mobile" introduced in April 2019, we have decided to face various nonsenses, restoring normality in the category. The communication is based on a scheme in which one of its absurdities is always dramatized. In response to each, a product response from T-Mobile is presented.
Confidential data. Significant lift in key indicators for T-Mobile in LINK (vs. category TV ads)